It’s amazing to me that many marketers still believe that branding is no more than a great logo and a snappy tagline.  Sure, a logo gives you a visual representation of your brand and a tagline should quickly communicate your value.  But a logo and a tagline are only the “cover elements” to your story — just the window dressing to a rich, powerful and engaging brand story.
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The Business Development team from TMA+Pertius will be tweeting followers from The Mirren New Business Workshop Series in Chicago. On September 24 and 25, Craig Sweeney, Director of Business Development, and Shawn Van Dalfsen, Senior Business Strategist, will be attending the Mirren workshop “Advanced New Business Training: Practical Strategies and Tools.”

“We are one of the very few agencies in this state to implement The Mirren Method™,” notes Tom Marks, Managing Partner of TMA+Peritus. “By tweeting directly from the workshop, our team will share the insights they gain from this training in real time. Our clients will have immediate access to new strategies and business innovations.”

“The training curriculum from Mirren is constantly evolving, which ensures that we’re at the forefront of best practices and strategies,” adds Kathy Marks, Managing Partner of TMA+Peritus. “As an agency recognized for our business-first approach to marketing, it’s imperative that we fully understand our clients and their business. The Mirren Method™ is the process through which we increase that understanding. Only from that foundation are we able to build successful, integrated strategic campaigns for our clients.”

Executives from PJA Advertising + Marketing and Mintel Research are featured guest speakers. These national workshops, held in New York, Chicago and Los Angeles, have been sold out each of the past three years.

Full disclosure.  I like newspapers, especially on Sundays.  What’s better than seeing your hands black with newsprint after reading the New York Times, and yes the Wausau Daily Herald.  The problem is, I’m in the minority; and it’s not just newspapers — toss in local television and radio stations and you’ve got yourself three relics heading for the endangered species list.
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Over the course of the past few months we’ve discussed the keys to successful blogging for your business. We’ve emphasized the importance of regular posts to build your followers, of offering useful information, and of letting customers get a look behind the scenes of your operation so they can get to know you and your employees as people.

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It should come as no surprise that more people than ever are using coupons. In fact, according to a recent study, 72 percent of consumers are using more coupons than they did six months ago.

What is surprising is the range of primary sources people prefer for coupons. While newspapers and magazines remain the primary source for just more than half of those surveyed, preferences are changing. According to the survey, 42 percent prefer some form of digital coupon. Further, a full 80 percent said they’d be more likely to increase their use of coupons if those coupons were tailored to their interests and delivered online.

The lesson here? Variety, with a decided lean toward digital.

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Madison, WI – September 04, 2009 – Thomas Marks & Associates and Peritus Design (TMA+Peritus), a strategic agency specializing in the interaction between businesses and customers through branding, public relations, print, web 2.0 and social media marketing, announces the appointment of Craig Sweeney as Director of Business Development. (more…)

As our economy rebounds, many businesses will continue to run leaner graphic design and printing budgets – both out of caution and habit.  Since parsimony is here to stay – there are many tips and tricks that can be utilized to yield dramatic, high-impact results from even a Jack Benny-style budget.

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