So you’ve launched your Web site, you’re taking advantage of all the web 2.0 tools available that will result in interaction, you have capitalized on search engine optimization strategies, and someone is making certain the content on your site is swapped-out on a regular basis.  Everything’s cool.  Well, not exactly.

There are plenty of other ways to get your content to appear on other Internet media outlets – and when your content moves through the viral digital landscape, then you’re maximizing your link-bait, not only increasing the number of content viewers, but also increasing the inbound links to your Web site.

Here are a few tricks, and best of all, they won’t cost you one red cent. Of course, there’s the obvious.  Set-up a Face Book business page and post your content there; and while you do that, also post any videos, product and event photos, TV commercials, press releases, white papers, case studies and the like.  If your products skew to a younger audience, try MySpace – but remember, it’s for a very youthful crowd.  You should also post videos and photos on sharing sites like YouTube, Yahoo Video and Flickr.

Now, the not so obvious.  If you have white papers, case studies and informative articles that aren’t overwrought with blatant sales-speak, you can post these on terrific content sharing sites like ezinearticles.com, gotoarticles.com, buzzle.com and articledashboard.com.  Always make certain your Web site has content sharing feeds like digg, del.icio.us and reddit, and consider a widget so that fans can receive your content and information directly on their desktop.

And here’s something else you should do.  If your content is really good and extraordinarily consistent in hitting the mark, you can sell it to content distributors, who in turn, sell it to others. Try content company Junta42 if you think your content is exceptional.

For any readers old enough to remember, think of this redistribution as the great jazz clarinetist Woody Herman.  One of his early bands was Woody Herman and the Herd.  Then came the Second Herd and then Woody Herman and the Third Herd.  But he really became heard in the 1970s with Woody Herman and the Young Thundering Herd.  That’s the way it should be with your content — be the thundering herd, or better yet, thundering heard.