http://blog.tmaperitus.com Mon, 08 Mar 2010 20:15:41 +0000 http://backend.userland.com/rss092 en "A content marketer always has something interesting and meaningful to say because she truly understands what information appeals to her customers and prospects." Hungry for more? Learn how the pros do it! Click here to go to our website and download the Content Marketing eBook! http://blog.tmaperitus.com/tmaperitus-content-marketing-ebook-available-for-download/ What’s not to like about LEGOs? Most of us have spent more than a few hours playing with them. A brand recognized around the world, and one that inspires global brand loyalty — something a competitor like Mega Blocks does not — there’s much to be admired. Who would think that LEGO was ... http://blog.tmaperitus.com/what-you-can-learn-from-legos/ There’s no question that advertising and content marketing are different. Advertising pushes you for a purchase. It’s loud, unsubtle, sometimes glib and superficial, occasionally obnoxious. In comparison, content marketing is soothing on the frayed nerves of an audience bombarded with advertising messages. It delivers meaningful and often useful information (which ... http://blog.tmaperitus.com/give-them-a-reason-to-believe/ When a company embraces customer engagement as a core marketing strategy, that company has moved well beyond customer satisfaction.  Those companies realize that satisfying customers is not enough.  Customer engagement means connecting to customers and prospects on such an emotional level that they have a need to seek you out ... http://blog.tmaperitus.com/the-new-marketing-measurement-requires-a-new-marketing-strategy/ In the 1994 movie, Dumb and Dumber, there’s a classic exchange between Lloyd (Jim Carrey) and Mary (Lauren Holly), which – for me – has always put marketing in perspective.  It went down like this: Lloyd: What do you think the chances are of a guy like you and a ... http://blog.tmaperitus.com/don%e2%80%99t-take-chances-with-your-content-marketing/ Press releases are no longer a one-trick pony. It used to be that the primary function of a press release was to entice the media to share your latest and greatest news. Your primary audience was a targeted set of journalists and your primary message centered on your business — ... http://blog.tmaperitus.com/536/ You’re going to hear a lot about content marketing in 2010 and 2011, and if you’re not hearing it from your marketing team, you might want to ask them why.  In my upcoming column in Central Wisconsin Business, I go into detail about content marketing, and how to do it, ... http://blog.tmaperitus.com/content-marketing-truths/ Conceptually, content marketing changes the way a designer thinks about pieces that are designed.  We can no longer think of a printed brochure as just a final, folded piece of paper in our hands, we need to think about the many ways that brochure will be distributed as a printed ... http://blog.tmaperitus.com/designing-for-content-marketing/ It’s not about what you sell — it’s about what your customer wants to know. Is your company too self centered? Answer the following. Are your digital ads product focused? Is your “mission statement” front and center on your homepage? Are your case studies and white papers buried in your website? Is your company the focus ... http://blog.tmaperitus.com/if-you%e2%80%99re-still-talking-about-yourself-chances-are-%e2%80%94-nobody%e2%80%99s-listening/ As I begin this column, Starbucks has 5,658,146 Facebook friends on its fan page. In July 2009 the company passed Coca-Cola to become the most popular corporate brand on the social network site. Since then it has added about two million more fans. Most social media experts rate Starbucks at or ... http://blog.tmaperitus.com/facebook-for-business-a-case-study/