Ah, the Seventies.  The Gremlin, The Saturday Night Special, denim furniture and macramé.  If your logo hearkens back to this era and hasn’t been updated, it is time to consider bringing it into the modern era, Baby.

Will It Cost a Lot of Bread?
A logo can be a significant investment to a company, because a change may require new signage, vehicle graphics, packaging and trade show displays – in addition to the numerous correspondence and marketing materials you have in inventory.  Cost has to be considered, but also consider the cost of doing nothing and maintaining the status quo with a logo that represents a different company from the distant past.

Aw Man, Your Logo’s Really Bringing Me Down.
You might want to ask some people inside and outside your company the following question, “What is your first impression of this company based upon the appearance of this logo?”  If the answers that come back consistently are “thrifty”, “old”, “stale”, “not keeping up with the times,” and “Groovy –  I like That 70’s Show!” you are probably transmitting the wrong message about your company and its culture, products and services.

Swinging on the Internet Machine.
The web has had a significant impact on logo design and development.  Many logos that were working fine in the world of print had difficulty translating into the low resolution, pixellated world of the web.  Most corporate giants have simplified their logos to make them more readable in this newer context.  If your logo is hard to read on your website, now is the time to take action!

Ch-Ch-Changes.
Consider an update that can successfully bring your company into the modern era and truly reflect who you are and how you’ve evolved.  Are you offering new products?  Do you have new services? New locations? Does your Badger logo mean anything to a newer audience in the Show Me State?

What’s Happening, Hot Stuff?
A major event in your company’s timeline can be the right moment for a fresh new look.  Do you have plans for a new website on the horizon?  Are you launching a new product line?  Are you planning for the next trade show cycle?  A new logo opens up design opportunities for a fresh new look, as an old logo tends to look “plunked in” or discordant with contemporary graphics.  Timing is everything, and that’s still true in this post-disco era.

It’s a Stone Soul Gas, Man!
If you’re clutching tightly to a logo from another era, the time has come to mellow out, let go, and embrace the change that will let your company lead the way into the next decade.  Besides, a logo update is contagious good, clean fun that doesn’t require a shot of penicillin – and it’s currently legal in all 50 states!