Local interactive design and marketing agency to grow sales of state’s potatoes

The Wisconsin Potato & Vegetable Growers Association (WPVGA) has partnered with Thomas Marks & Associates and Peritus Design (TMA+Peritus) to increase awareness of the Wisconsin Potato and Healthy Grown® potato brand among consumers and retailers nationwide.

“We were impressed with the business-first approach that TMA+Peritus brings to their clients,” explains Tim Feit, Director of Promotions and Consumer Education for WPVGA. “The marketing plan they’ve developed for WPVGA will build momentum for the Wisconsin Potato brand, and at the same time ensures that new tactics will be implemented with authority and precision.”

Since completing the branding process with WPVGA, TMA+Peritus is embarking on a comprehensive campaign to spur product demand by educating and engaging consumers and produce buyers. Kathy Marks, Managing Partner of TMA+Peritus, explains, “The most effective campaigns incorporate public relations, print, web 2.0 and social media marketing. We are using all of these tools to launch an integrated campaign focused on growing sales of the Wisconsin Potato as well as the Healthy Grown® potato brand.”

Wisconsin is currently ranked third in the nation for potato production. In 2008, Wisconsin potatoes generated over $293,000,000 in product dollars for farmers and shippers, $51.5 billion in economic activity via agribusiness, and provided jobs for 420,000 people.